Germany.

BSH HOUSE DEVICES GMBH.

BSH | Protour .

CATEGORY: Roadshow | mass

CHALLENGE: In 22 days across Germany

participant: 1800

BSH ProTour 2017 | The expert meeting.
Chord work and decorative madness – top, the backdrop stands!

For the third time in a row, Realize travels across Germany over 4 weeks together with The Small Household Appliances from BSH. Always with you, 70 tons of material and plentiful (women)power.

In a year of preparation, creatively brainstormed, courageously designed and purposefully decided, straight from the start. From participant and artist handling to the exhibition creation and complete direction. Genius and madness? Planning and organization! The anticipation is rising. But the real (logistics) adventure awaits far away from the screens and offices. On a road trip of a special kind, many small appliances and accessories, together with their new home, are transported, loaded, assembled and dismantled on several trucks spread over the next 22 days from Leipzig via Cologne, Stuttgart, Nuremberg, Mainz and Hanover to Munich. Chord work and decorative madness with great attention to detail, film backdrops are recreated, curtains are hung up and taken down again. Surely it is always important to keep an eye on the essentials: to make the small and large innovations tangible for the experts present. Distributed over 19 individual stands, eye-catchers take form in this way. And best of all, each one takes you on a journey through the world of small household appliances.
While this year’s TV chef Ralf Zacherl seduces with his culinary skills and inspires with exciting cooking ideas as well as healthy smoothie tips, Susanne Schöne moderates charmingly and elegantly from show to show. This year, the boys and girls of the band are “purely acoustic”. Who doesn’t like to end the evenings with gentle arrangements to well-known hits.
“Because I’m happy. Clap along if you know what happiness is to you. Because I’m happy. Clap along if you feel like that’s what you wanna do…”. Because that’s what we do!

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