MAN Sales Event.
As part of a large-scale sales campaign for the new MAN Lion’s Coach Team Edition, REALIZE is a factory tour and information trip to Turkey. Under the motto “Full Hits” inspired by the current football campaign, two customer groups and the respective sellers will go to MAN production in Ankara. In an empty factory hall, a total of 200 customers and salespeople enter the training plenum in the form of a football arena, where they will find a stadium magazine and become a fan of a MAN vehicle, whose qualities they can of course convince themselves of during a test drive. In the end, both clients and participants confirm that this event was undoubtedly a “full hit”.